In coming days we’ll see content becoming platform neutral: Ekta Kapoor
Filmmaker Ekta Kapoor who is undoubtedly the only female producer has carved her niche in the industry with utmost excellence.
Having been touted as the TRP queen, Ekta has set a benchmark when it comes to daily soaps. The filmmaker has not just treated the audience with Television contents but has also ventured into film and digital industry.
When asked about platform neutrality, Ekta Kapoor shared, “I definitely believe we are going to be platform agnostic. I don’t think there is going to be a platform that’s going to suggest what we are going to watch, because what we like watching is coming in film or on television or on digital space. Content will find space in all 3 medium and find various forms of commercial exploitation because the movie will be first released then will go on the digital app and then will be shown on TV and people will come and consume in all three medium so yeah with coming days we’ll see content becoming platform neutral”.
Her latest domain being the Digital platform, Ekta has tailor-made content for the online audience. She has her own digital video streaming service where she brings in content for the younger generation who doesn’t watch television more and like watching content on their phones more.
Ekta Kapoor has taken bold steps and made few contents of the most amazing contents on the digital platform as well, like the curious case of Subhash Chandra Bose’s death, a gay love story, and a married couple having an extramarital affair. These are concepts which people in our country hardly talk about but Ekta has always supported different content.
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