Star Plus’ long-running show Anupama is once again facing backlash from its viewers. The latest promo has stirred disappointment as it shows Anupama returning to the Shah house— the same family that disowned her after Aryan’s death. In the upcoming track, Ansh and Prarthana’s wedding will bring high-voltage drama, and Anupama is seen taking charge of the preparations after the young couple pleads with her to convince Leela.
What was meant to be an emotional twist has instead triggered viewers who feel the story is falling back into its old, repetitive cycle. Many fans expressed their frustration on social media, saying that after giving a powerful monologue to Rahi and others who humiliated her, Anupama is right back to fixing the Shah family’s endless problems. They accuse the makers of reducing her to a character who willingly returns to the same household that repeatedly disrespected her.
One user wrote, “After that power-packed dose of dialogues to Rahi & her so-called parivaar, guess what? AnupaMAA is back to square one! Yes, #Anupamaa is back to the SHAH HOUSE doing what she loves the most—fixing their never-ending mess!” Another fan sarcastically added, “Songs, dances, apologies, shaadi drama… same script, different day.”
Criticism has also been directed at the production house, DKP, for lacking fresh ideas and continuously putting Anupama in toxic environments. Comments like “DKP proved again that they hate Anu” and “How many times will Anupama be humiliated only to return to the same abusers?” reflect the viewers’ growing dissatisfaction with the show’s direction.
This backlash comes at a time when Kyun Ki Saas Bhi Kabhi Bahu Thi is set to return with a refreshed narrative and nostalgic elements. With the competition heating up, viewers are looking for something new, something that shows growth. Anupama, once praised for its bold take on women’s independence and empowerment, now risks being reduced to a cycle of regressive emotional drama.
For Anupama to maintain its position among top shows, it needs to offer more than just wedding chaos and repeated trauma. Viewers are demanding logical storytelling, stronger boundaries, and genuine evolution in Anupama’s journey. If the makers fail to respond, the show may see a decline in its loyal fanbase and a possible drop in TRP.
At this point, the question isn’t just about what’s next in the storyline—it’s whether the makers are willing to truly let Anupama grow, or if they’ll keep her stuck in a loop of never-ending sacrifice.
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