Sony LIV’s Shark Tank India 4 has redefined the entertainment landscape, breaking records since its exclusive OTT launch on 6th January 2025. The season has seen a remarkable 40% surge in Connected TV (CTV) viewership and 22% more users tuning in to watch as compared to the previous season.
Additionally, the platform has witnessed a 27% increase in engagement as compared to season 3, indicating how bold pitches, unique ideas, and innovation have captivated millions of viewers.
One of the standout successes of this season has been the incredible 100% user growth in 42 Tier 2 markets, demonstrating the show’s deep connection with aspiring entrepreneurs and viewers from small towns, creating significant impact. The platforms’ exclusive streaming model has proven to be a game-changer, amplifying the reach and engagement of the show across the nation. Shark Tank India 4 continues to inspire, empower, and elevate entrepreneurs, bringing groundbreaking business ideas to the forefront.
Shark Tank India 4 boasts an exceptional panel of Sharks, each a powerhouse in their respective industries. The panel includes Anupam Mittal, Founder and CEO of People Group (Shaadi.com); Aman Gupta, Co-Founder and CMO of boAt Lifestyle; Namita Thapar, Executive Director of Emcure Pharmaceuticals; Ritesh Agarwal, Founder and Group CEO of OYO; Peyush Bansal, Co-Founder and CEO of Lenskart; Vineeta Singh, Co-Founder and CEO of SUGAR Cosmetics; Azhar Iqubal, Co-Founder and Chairman of Inshorts; Varun Dua, Founder and CEO of ACKO; Kunal Bahl, Co-Founder of Snapdeal and Titan Capital, Promoter of Unicommerce; and Viraj Bahl, Founder and Managing Director of Veeba/VRB Consumer Products. This dynamic mix of visionary leaders brings unparalleled expertise, innovation, and business acumen to the show, setting the stage for a transformative season.
Watch Shark Tank India 4, Monday-Friday at 8 pm exclusively on Sony LIV!
About Sony LIV:
Sony LIV is an Indian OTT platform by Sony Pictures Networks India’ (SPNI) providing multi-screen engagement to users on all devices. The digital streaming player is home to 27 years of rich content from the library of Sony Pictures Networks India’ (SPNI) with over 40,000 hours of programming. Sony LIV subscribers get exclusive access to key sporting events from across the globe, the latest Hollywood shows, Originals, TV shows and LiveTV.
With 100 million+ app downloads, the platform has original series and movies across languages like Hindi, Marathi, Tamil, Malayalam and Telugu. The platform’s recent shows include Rocket Boys, Gullak, Scam 1992 – The Harshad Mehta Story, Maharani, Avrodh, College Romance, Undekhi, Your Honor, Iru Dhuruvam and many more.
Sony LIV keeps its viewers entertained throughout the year with live cricket, football, tennis, basketball, racing and fight sports. The platform has been offering its subscribers a host of premium international tournaments like the UEFA Champions League, Roland Garros, The US Open, Australian Open, Davis Cup, Bundesliga, WWE, FA Cup, Ultimate Fighting Championship (UFC), UEFA Europa League, The Ashes, All ATP 1000 Masters tournaments, Roshn Saudi Pro League to name a few. The platform also has rights to key cricket bilateral series from Pakistan Cricket Board, Sri Lanka Cricket, England and Wales Cricket Board.
Sony LIV has partnerships with key international studios like SPE Films, and iTV, which allow its subscribers exclusive access to award-winning shows like The Good Doctor Season 6, Accused, Lucky Hank, A Discovery of Witches and For Life among others.
In addition, the platform has Oscar winning films such as Everything Everywhere All at Once, The Whale, along with celebrated Hollywood movies like Resident Evil: Welcome to the Raccoon City, Ghostbusters: Afterlife, among others.
For more information, log onto www.sonyliv.com
