Beyond Dreams Production is known for their unconventional content and different concept each time. Ishq Mein Mar Jawan is also their take on a love story from an altogether different angle. For the first time the protagonists of a show are also antagonist of the show according to their situation and thought process. Alisha Panwar and Arjun Bijlani are the lead actors of the show. However post leap Nia Sharma also joined the show as a main lead and now the story is revolving around how Arohi is taking revenge from Deep due to a misunderstanding. This show telecasted on Colors on Prime time Slot and performing well on charts.